Inside Audi | Innovation | New features, technology

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Making every drive enjoyable.

Audi engineers and designers are driven by innovation to make your experience driving an Audi exhilarating. Explore the latest features, technology, and intelligent performance that keep Audi drivers captivated.

Audi innovation

An Audi MMI interior lighting theme that looks like a forest shown within an Audi vehicle.

Audi Themes

Background of the MMI: © Stuart Franklin - Magnum Photos

Rear view of a white Audi Q8 parked at the waterfront during sunset.

It matters

Long-exposure shot of an Audi RS e-tron GT driving on a snowy road at night, with light beams ahead.

Audi lighting technology

Close up on steering wheel and virtual cockpit in an Audi Vehicle

Audi connect®

Audi RS e-tron GT project_513/2

Three quarter view of an A6 Allroad in motion.

quattro®

Audi exclusive

Audi MMI®

Audi electric mountain bike

A highway with various vehicles wrapped in blue scan lines.

Driver Assistance

Close-up of the Bang & Olufsen® speakers in an Audi vehicle.

Audi and Bang & Olufsen®

Close-up view of Audi virtual cockpit and MMI display

Integrated Toll Module®

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Audi of America takes efforts to ensure the accuracy of information on the general vehicle information pages. Models are shown for illustration purposes only and may include features that are not available on the US model. As errors may occur or availability may change, please see dealer for complete details and current model specifications.